The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of business and marketing for many years. In recent times, however, it seems that funnels are being discussed everywhere online.
Truth is, people want to learn more about this strategy for marketing and the best way to implement it in their online marketing campaigns. Continue reading to learn more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. For this marketing concept, the use of the term funnel is to visual describe the process of selling from beginning to its conclusion. It is a wide entry point for potential customers called "Unqualified Prospects" at the top, and a smaller opening for sales conversion at the lower end. This is a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. They are people who might need your services or products, but have not been contacted by you before. After a few sales and promotions you'll have customers who have bought your product or service.
A lead generation funnel's effectiveness is also due to the capability to monitor the activities of your customers throughout the sales process. Using the sales funnel, by figuring out the quantity of qualified prospects at each point of the process, it's possible to predict the amount of prospective customers who'll eventually become actual customers.
A sales funnel can aid you in determining where your sales process fails or succeeds, or whether your campaign is not getting enough prospects. This information allows you to decide where you should focus your attention and work to keep sales at a necessary level and, in turn, achieve your marketing objectives. It helps track and control the sales process of customers.
The top of the Sales Funnel Front - End
Your top sales funnel is the most active and crucial part of your process. It is constantly tested. You'll discover virtually limitless front-end strategies that are limited only by your imagination and resources.
The primary goal of the front-end will be to draw in prospective customers and turn these buyers into buyers through the sales funnel.
When a prospect decides to sign up or purchases something you offer and is "qualified". This is the moment when the prospective customer or "Unqualified Lead" is qualified. This is because they have taken an action that suggests that they might be interested in buying your product or services.
You need to create targeted traffic to your blog, website or squeeze page in order for your front-end to work. The most effective methods and resources to accomplish this include articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners and blogging, forum posting, content marketing and more.
There are numerous tools to "qualify" the "Unqualified prospect". One of the most effective methods to determine the quality of prospects is to create a squeeze page. This allows you offer something of value related to your product which users can receive for free or at a significantly lower cost, in exchange for their name and email. There are many products available such as newsletters, videos, email courses, eBooks, and related reports.
It is clear that the front-end is where people are attracted to your sales funnel. What about the back-end?
The End of the Funnel, or The Back-End
The back or bottom of your sales funnel is the place where most profits and sales are generated. It is where you will typically find higher-priced products in this area. They all belong to the same niche however in a different format such as video, audio or live interaction.
The main difference between the front-end of the service and the back-end is the kind of service or cost of the client.
Even though it is the case that a small percentage of people will be able to enter your front-end however, just 1-2% of them will end up in your back-end. That's alright, due to the fact that this particular small percentage will invest more money.
Products and services that are front-end may cost less than $100, however back-end services, products, and services typically run between 100 and 1000 dollars. The bottom or back-end of the sales funnel is your main source of revenue for an Internet company. It's also the most reliable part of the selling process.
As I said earlier the sales funnel could be as straightforward or complicated as your imagination or resources allow.
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